New Product Strategist

Food Processing Manufacturer

Cedar Croft Consulting was engaged to validate a company’s new product strategy, make recommendations for improvement, assist management in the execution of the strategy, and quantify the going-forward funding requirements.

The family-owned business consisted of the value-added processing of pork and ground beef products, cold storage services, and a trading operation. After the company’s manufacturing facility was destroyed by fire, the owners used the insurance proceeds to buy, refurbish and equip a production plant to support a new line of products for sale to major grocery chains and foodservice distributors.

The company exhausted funds available from the insurance proceeds and existing credit facilities and sought additional funding from the lender. The result was the company was able to secure a commitment from its lender for the additional financing required to execute its business plan.